Simon Order

There seems to be a lingering conception from some quarters that as a medium FM/AM local radio has somehow been demoted; that the Internet and associated diverse media have outperformed the audio medium with far glitzier offerings. As a radio academic I often encounter this presumption, as though it’s all over for radio and I’d better find another job. On the plus side I also encounter an equal number of radio and audio enthusiasts who believe that radio is evolving and blossoming with new delivery technologies. The latter group points towards expanding new careers in radio. These are of course, my anecdotal reflections, what do other radio folks think?