Journal article
Accepting change as part of organisational life: Does this resonate with high-change organisations in South Africa?
Communicare: Journal for Communication Studies in Africa, Vol.37(2), pp.127-149
2022
Abstract
This article proposes a new concept, co-change-orientated communication (co-COC), whichencapsulates the daily social and communication processes of organisational members inmaking sense of change from a critical strategic communication perspective. Guided by anevolutionary approach to concept development, this article aims to quantitatively measure thepragmatic relevance of identified attributes and antecedents of co-COC to the development ofa fully-fledged concept at six high-change South African organisations. An exploratory factoranalysis confirmed that co-COC is attributed by meaningful dialogue, employee engagement,collaboration and co-creation, and the encouragement of dissent. It is bottom-up in nature andenabled by the antecedents of organisational agility, leadership agility, a change-able cultureand stakeholder engagement. Co-COC further extends theoretical development on the need forchange in approaches to communication that support ongoing organisational change and hasvepotential to assist communication professionals to recognise the need and pragmatic relevance ofcontemporary developments in strategic communication. The various antecedents and attributesof co-COC could also provide organisations with guidance on the implementation of changeorientatedcommunication approaches in support of ongoing organisational change.
Details
- Title
- Accepting change as part of organisational life
- Authors/Creators
- Yolandi Slabbert
- Publication Details
- Communicare: Journal for Communication Studies in Africa, Vol.37(2), pp.127-149
- Publisher
- Communicare
- Identifiers
- 991005594026307891
- Copyright
- © 2022 Communicare: Journal for Communication Sciences in Southern Africa
- Murdoch Affiliation
- School of Media and Communication
- Language
- English
- Resource Type
- Journal article
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