Abstract
A dominant focus on organisational stakeholders is evident in both the literature and practice since it is argued that the success of organisations is predominantly dependent on stakeholders’ perception of the organisation. This paper is built on the preposition that the importance of corporate communication to the organisation, especially on strategic level, should become more prevalent due to the focus on stakeholder relations and management because stakeholder relations is increasingly being seen as the heartbeat of corporate communication (Luoma-aho & Paloviita 2010:49). This paper contextualises corporate communication as strategic organisation-stakeholder relationship (OSR) building function in terms of a theoretical exploration on two-way symmetrical communication, essential corporate communication functions and excellence communication characteristics. This will be explored among senior communication professionals at Johannesburg Stock Exchange (JSE) listed South African organisations by means of a qualitative approach.